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Supermarkets are challenged to apply ethnic marketing to multicultural shoppers seeking health care solutions

Source: Supermarket News

Posted: Monday, May 10, 2010

As the nation moves into implementing health care reform, supermarkets are concentrating on a strong health and wellness platform that links food consumption to good health as well as a host of other health-oriented services. The diversity among today's shoppers, however, presents its own set of challenges when it comes to marketing health and wellness to minorities who are underserved in health care.

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